Short, snappy and regular messages are the key to building public understanding of modern charities and how they work, according to a new report.
Getting the Message Across - Practical strategies to tackle public concerns about donating to charity
In 2006, we wrote a first edition of Getting the Message across, but eight years later it is clear that the gap between how 21st century charities work and how the public think they work remains substantial.
Charities exist to do great work and a large part of that is having great trustees make the big decisions. But this is easier said than done, so what is the secret of success?
The charity sector has a great opportunity to reform Gift Aid and maximise donations if it speaks to the next government as a combined force, a new report argues.
Finding information on charity expenditure can take more than three times as long as making a donation or getting details of their services, a new report suggests.