Donors, volunteers and beneficiaries should be consulted before a charity changes its name, a new report warns. It also says the best charity names are “memorable, inviting and can’t be shortened.”
Changing name is a huge decision for a charity. Getting it right can secure the long term future of a charity and boost awareness, reputation and income. Getting it wrong can be an expensive disaster and too often the decision is made without the proper care or research.
Fewer than one in two people agree with charities paying their chief executives, according to a new poll. The results also reveal that the public are still confused about who is actually paid in charities, with many thinking presidents, trustees and patrons draw a wage.
Three in four people feel that charity lotteries should be free to raise as much money as the National Lottery, new research shows.
nfpSynergy has long held the opinion that the National Lottery does not need protecting from charity lotteries and that the regulations in place are stifling what could be a very effective fundraising mechanism for good causes.
People now prefer to buy from charity shops rather than online marketplaces like eBay, new research shows. The data, released by nfpSynergy, also shows that four in five of us have visited a charity shop in the last year, up from two thirds a decade ago.