Disgusted or delighted? What does concern the public about charities? March 2004
A representative sample of the UK population was asked to think about charities and the work that they do and pick up to five issues from a prompted list that they found 'off-putting, worrying or irritating'. The biggest single response was 'concerns about the amount that goes to the charity' - 68% and only 5% of respondents said nothing irritated or concerned them.