Proposition and campaign testing

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Proposition and Campaign Testing


At the heart of any successful fundraising or communications strategy are successful campaigns. Campaigns can be a major investment for charities, so it’s essential that you get your messaging right and tailor everything for maximum impact.


nfpResearch has expertise in helping charities to build popular, effective campaigns. Employing both qualitative and quantitative approaches, we will test drive your campaigns among your target audience. What resonates about your advertising and what doesn’t? Is it conveying the message you want to convey? Is the call to action having an impact?

Our bespoke research can help to refine your campaigns no matter what stage they are at. From the earliest phases of proposition or pre-proposition testing, to those final, crucial tweaks to an ad campaign, we will be on hand to make sure your organisation is getting the attention it deserves.

Contact us today to explore the programmes and projects that will work for you.