Supporter and Membership Research
Supporters make the work of charities possible. Without them, there quite simply wouldn’t be the funds or the people power to make positive change. It stands to reason, then, that charities should make every effort to understand their current supporter base and grow it for the future.
Our Supporter Satisfaction Benchmark (SSB) is a great benchmarking product that nfpResearch offers, allowing subscribers to monitor the demographics and engagement levels of their supporter base. Sometimes, though, you’re going to need a deeper dive, and this is where bespoke research comes into play.
By hiring our bespoke research specialists, you can start to build a comprehensive supporter or membership strategy covering every inch of your current and potential supporter base. We will drill down into the detail to help you engage your current supporters, counteract the negative effects of attrition, and reach out to new audiences.
Contact us today to explore the programmes and projects that will work for you.