Getting the Message Across - Practical strategies to tackle public concerns about donating to charity
5 Nov 2014
In 2006, we wrote a first edition of Getting the Message across, but eight years later it is clear that the gap between how 21st century charities work and how the public think they work remains substantial. In response to the resurgent public debate about charity expenditure, executive pay and a host of other broader trust issues, nfpSynergy held three focus groups earlier this year with charity donors of a range of professional backgrounds and ages.
This report is the result of those focus groups, including six themes that every charity can communicate and six ways to get your message across.
It also comes with a list of eight great points every charity can take away.