A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?

Find out more about why we think branding is key to the success of a charity (and the charity sector as a whole) in this report. Download below.