Trust is of paramount importance to charities. It is a major factor underpinning the donations of time and money by millions of people every year. This time and money is the lifeblood of a charity and to keep people onside, the trust has to be maintained. But how do you do that?

The Football League has announced a new fundraising partnership with Prostate Cancer UK, which will see the 72 clubs taking part in various fundraising activities throughout the season.

Ten months after an election that led to a new Government and a third of newly elected MPs at Westminster, knowing how best to engage with MPs remains unclear. The picture is complicated further by the wider context of funding cuts, bringing both added impetus for campaigning and making campaigning more difficult, along with uncertainty about what the ‘big society’ might mean for campaigning. As we shall see, questions have been raised about the very legitimacy of charities campaigning, as opposed to delivering services.

The Charity Commission defines campaigning in two ways: firstly, raising public awareness of a particular issue and influencing public opinion; secondly, political activity to influence government policy or legislation. Here we focus on the second kind of campaigning, and the question of involving the public for the purpose of influencing policy or legislation. Of course, it’s important to note that these two kinds of campaigning are by no means mutually exclusive, and often run hand in hand.

• Bullying, discrimination and buying the fruits of child labour: amongst activities that society adjudges most immoral
• Cohabitation and sex before marriage: amongst least unethical activities, say public
• “Charities working at front line of moral relevancy, tackling what public deem to be our ‘modern-day sins’”, claims Saxton

Charities and campaigners are tackling the activities society most deems unethical, whilst issues still vexing many religions have less moral relevancy - according to new data