How charities can make the most out of social media
by Vicky Browning - Director, CharityComms
Just like when King Arthur asked a few of his mates to sit round in a circle for a chinwag, a number of myths have grown up around social media. Vicky Browning, director of CharityComms, looks at whether some of these assumptions are stifling charities' abilities to use it as an effective communications channel.
Proportion of satisfied donors up by 12 percentage points overall since 2006
- The proportion of donors claiming to be satisfied overall with their charitable giving experience is up by 12 percentage points (up 8 percentage points re ‘moderately satisfied’, up 4 percentage points re ‘very satisfied’), from 80% in June 2006 to 92% in Nov 2011 (slides 2-3)
- Specific donor-experience aspects showing a notable increase (slides 4-7) in claimed satisfaction over this period include: ‘having contact with other supporters of the charity’ (up 9 percentage points); ‘having an ongoing relationship with the charity’ (up 8 percentage poin
Major Donor Giving Research Report
This report is a synthesis of research that was carried out into major donors and philanthropic giving.
Giving in hard times: the latest donor insight from the Charity Awareness Monitor
The Charity Awareness Monitor (CAM) surveys the general public twelve times a year on all aspects of charitable engagement - from awareness of brands and donation habits through to views on campaigning, levels of trust and barriers to giving. Drawing on recent data, this session examines the key trends you need to know about this year.
Legacy giving in the UK and Ireland
Death is a touchy subject. There is the potential for it to feel crass or disrespectful to discuss making a donation via a will, so how do charities go about promoting legacy giving?
Interviews with Under-Represented Donors: What We Learned
Naomi Croft
On Wednesday 5th June we hosted an online event sharing clips and analysis from interviews we did with members of the UK’s ethnic minority communities regarding their engagement with charities. This was an opportunity for charities to get a deeper insight into how these under-represented audiences engage with the third sector and what could be done to better involve them through donations, awareness, and volunteering.
How Charities Engage with Minority Ethnic Communities
What do you picture when asked to visualise an average UK charity donor? Having a typical image in your mind isn’t necessarily wrong – after all, your charity might claim certain demographics as key supporters. What’s important, however, is not to let fundraising success with certain demographics give you tunnel vision when you’re next coming up with a fundraising or brand strategy.