How charities can make the most out of social media

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by Vicky Browning - Director, CharityComms

 

Just like when King Arthur asked a few of his mates to sit round in a circle for a chinwag, a number of myths have grown up around social media. Vicky Browning, director of CharityComms, looks at whether some of these assumptions are stifling charities' abilities to use it as an effective communications channel.

 

 

 

 

Proportion of satisfied donors up by 12 percentage points overall since 2006

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  • The proportion of donors claiming to be satisfied overall with their charitable giving experience is up by 12 percentage points (up 8 percentage points re ‘moderately satisfied’, up 4 percentage points re ‘very satisfied’), from 80% in June 2006 to 92% in Nov 2011 (slides 2-3)
  •  Specific donor-experience aspects showing a notable increase (slides 4-7) in claimed satisfaction over this period include: ‘having contact with other supporters of the charity’ (up 9 percentage points); ‘having an ongoing relationship with the charity’ (up 8 percentage poin

Giving in hard times: the latest donor insight from the Charity Awareness Monitor

Submitted by Mhairi Guild on

The Charity Awareness Monitor (CAM) surveys the general public twelve times a year on all aspects of charitable engagement - from awareness of brands and donation habits through to views on campaigning, levels of trust and barriers to giving. Drawing on recent data, this session examines the key trends you need to know about this year.

Three priorities for the Canadian charity sector

Submitted by Rebecca Thomas on

At nfpResearch, we’ve just completed our summer wave of research in Canada. The picture is mixed: trust in charities remains relatively strong, but participation in giving is flat, and optimism about the future feels fragile. Drawing on our latest data, as well as wider sector insights, here are three recommendations for Canadian charities as we head into 2026.

Broaden the base of givers

Mercers’ response to nfpResearch perception survey

Submitted by Rebecca Thomas on

The Mercers' Company – the livery company (formerly trade guilds) focusing on being a philanthropic force for good – commissioned nfpResearch to deliver their first grantee and applicant perception survey to understand how Mercer's funding approach is experienced, how they can improve and what the sector needs at a time of extraordinary pressure.

Legacy giving: a growing opportunity for children’s charities

Submitted by Rebecca Thomas on

Legacy giving has long been a cornerstone of charitable income in the UK. But with the UK on the brink of the largest intergenerational transfer of wealth in history, there’s renewed interest in what the future holds for gifts left in wills – and what this means for different parts of the sector.

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