How charities can make the most out of social media
by Vicky Browning - Director, CharityComms
Just like when King Arthur asked a few of his mates to sit round in a circle for a chinwag, a number of myths have grown up around social media. Vicky Browning, director of CharityComms, looks at whether some of these assumptions are stifling charities' abilities to use it as an effective communications channel.
Proportion of satisfied donors up by 12 percentage points overall since 2006
- The proportion of donors claiming to be satisfied overall with their charitable giving experience is up by 12 percentage points (up 8 percentage points re ‘moderately satisfied’, up 4 percentage points re ‘very satisfied’), from 80% in June 2006 to 92% in Nov 2011 (slides 2-3)
- Specific donor-experience aspects showing a notable increase (slides 4-7) in claimed satisfaction over this period include: ‘having contact with other supporters of the charity’ (up 9 percentage points); ‘having an ongoing relationship with the charity’ (up 8 percentage poin
Major Donor Giving Research Report
This report is a synthesis of research that was carried out into major donors and philanthropic giving.
Giving in hard times: the latest donor insight from the Charity Awareness Monitor
The Charity Awareness Monitor (CAM) surveys the general public twelve times a year on all aspects of charitable engagement - from awareness of brands and donation habits through to views on campaigning, levels of trust and barriers to giving. Drawing on recent data, this session examines the key trends you need to know about this year.
From recognition to relevance – what really drives charity preference
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For a long time, charity brand building has focused on awareness:
- Are we well known?
- Are we visible enough?
- Are we cutting through?
Awareness still matters (if people don’t know you exist, they can’t support you) – but recognition alone is not what drives preference, advocacy or long-term support. The more pressing question today is not “Do people know us?” but “Do we feel relevant?”.
What do Scottish donors and politicians really think about charities?
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What do Scottish donors and politicians really think about charities? A preview of our Scottish Council for Voluntary Organisations findings
If you work in the Scottish charity sector, you will probably recognise the mood. Public goodwill can feel fragile, political attention is stretched and the pace of the news cycle leaves little room for reflection. Against that backdrop, it is worth asking a simple question: what do Scottish donors and politicians actually think about charities right now?
Funder Plus in practice: Five things funders need to keep in mind
Nfp co-Managing Director, Tim, writes:
Last week, I presented our 2024 report on Funder Plus at an excellent Yorkshire Funders webinar on the same topic. Broadly, we define Funder Plus as support in addition to the grant or grant-making process and can include organisational development, operational advice, networking, and many other types of support.