How charities can make the most out of social media
by Vicky Browning - Director, CharityComms
Just like when King Arthur asked a few of his mates to sit round in a circle for a chinwag, a number of myths have grown up around social media. Vicky Browning, director of CharityComms, looks at whether some of these assumptions are stifling charities' abilities to use it as an effective communications channel.
Proportion of satisfied donors up by 12 percentage points overall since 2006
- The proportion of donors claiming to be satisfied overall with their charitable giving experience is up by 12 percentage points (up 8 percentage points re ‘moderately satisfied’, up 4 percentage points re ‘very satisfied’), from 80% in June 2006 to 92% in Nov 2011 (slides 2-3)
- Specific donor-experience aspects showing a notable increase (slides 4-7) in claimed satisfaction over this period include: ‘having contact with other supporters of the charity’ (up 9 percentage points); ‘having an ongoing relationship with the charity’ (up 8 percentage poin
Major Donor Giving Research Report
This report is a synthesis of research that was carried out into major donors and philanthropic giving.
Giving in hard times: the latest donor insight from the Charity Awareness Monitor
The Charity Awareness Monitor (CAM) surveys the general public twelve times a year on all aspects of charitable engagement - from awareness of brands and donation habits through to views on campaigning, levels of trust and barriers to giving. Drawing on recent data, this session examines the key trends you need to know about this year.
Giving survived the last war-driven crisis. Will it survive this one?
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We are sitting in purgatory between knowing the Iran war will affect living costs and not knowing the intensity of the impact. While there is uncertainty around what is to come, we have the past to call back on. nfpResearch has been tracking donation trends in the UK for decades, meaning we have seen the impact of war-driven inflation costs on charitable giving intentions. Most recently, we monitored the impact of the Russia-Ukraine war.
The public love animals – so why don’t grant-makers?
A guest blog from Joe Saxton, former Driver of Ideas at nfpResearch and consultant.
This blog looks at what the public feels about animals and to what extent the world of grant-making follows public sentiment. We use nfpResearch’s data from polling with the public and an analysis of the largest grant-makers and those who support animal welfare. The results are surprising.
Animals are one of the public’s favourite causes
From recognition to relevance – what really drives charity preference
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For a long time, charity brand building has focused on awareness:
- Are we well known?
- Are we visible enough?
- Are we cutting through?
Awareness still matters (if people don’t know you exist, they can’t support you) – but recognition alone is not what drives preference, advocacy or long-term support. The more pressing question today is not “Do people know us?” but “Do we feel relevant?”.