Tweet disposition; the dangers and consequences of underestimating Twitter
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Anyone reading the charity news this month will have seen the furore caused by Giles Pegram’s comments about women in fundraising. They were made in response to concerns raised about The Summit, a conference to discuss the future of fundraising that included just one female speaker alongside nine male counterparts.
As a result, The Summit was cancelled and he issued an immediate apology, while almost everyone else spoke in equal measure of their respect for him and disdain for his opinion. This got me thinking, as nfpSynergy’s Twitterer-in-Chief, about the dangers we face using this powerful tool. What is best practice and how can charities tread carefully in this digital minefield?