Ripe fruit: Are charities still yet to untap the full potential of LGB supporters?

Submitted by Anonymous (not verified) on

As the visibility and confidence of LGB consumers has grown and continues to grow in the UK, conventional marketing wisdom has been highlighting the potential for brands to engage with these audiences. Trends in the commercial sector show an increasing number of brands attempting to speak directly to LGB audiences and tailoring products or services to them. Have charities kept up? Previous analysis by nfpSynergy of National Statistics data revealed that same-sex-couple only households give less of their income away to charity than mixed-sex-couple only households[fn]nfpSynergy, 2007.

Public happier for foreign businesses, foreign governments, churches - even royals – to donate to political parties than for UK charities to do so

Submitted by artfulrobot on
  • “Depth of public resistance to charities giving to political parties seems profound and unequivocal,” says nfpSynergy’s Saxton
  • The British public are happier (slide 2) for foreign businesses (24%), foreign governments (15%), churches and religious organisations (15%) – and even the royal family (13% - 7% saying ‘probably’, 6% ‘definitely’) - to give money to support UK political parties than for UK charities (13% - 10% say ‘probably’, 3% ‘definitely’) to so do, according to new data out today

‘Charities’ rank lowest out of a range o

Christians as charity supporters- an audience not to be underestimated?

Submitted by Anonymous (not verified) on

As part of the Charity Awareness Monitor, our regular survey of the British public's attitudes towards and awareness of charities, we collect data on the faith and worship habits of respondents. Delving into this data we pose the question- are Christian audiences relevant for charities that are not faith-based? And does being a regular churchgoer make a difference to how individuals perceive and engage with charities?

Charities now drive moral agenda, research shows

Submitted by Madelyn Dorsey on
  • Bullying, discrimination and buying the fruits of child labour: amongst activities that society adjudges most immoral
  • Cohabitation and sex before marriage: amongst least unethical activities, say public
  • “Charities working at front line of moral relevancy, tackling what public deem to be our ‘modern-day sins’”, claims Saxton

Charities and campaigners are tackling the activities society most deems unethical, whilst issues still vexing many religions have less moral relevancy - according to new data

Public put off more by how a charity spends its money than how it raises it

Submitted by artfulrobot on
  • Top public charitable gripes: amount actually going to causes, and amount spent on admin
  • Public least perturbed by charities campaigning for change
  • “Sector must reassure public that income reaches causes and that costs are relatively low and necessary,” vies Saxton

The public is more put off by how a charity spends its income than how it generates it - according to new research out today.

Public dramatically overestimate charity admin and fundraising costs - but are more tolerant of the latter

Submitted by Madelyn Dorsey on
  • Marked increased in public willingness for charities to invest in fundraising to boost future income
  • “Charities need to better explain the true level of, and rationale for, all their costs,” vies Saxton
  • “Charities should talk about ‘necessary management’, rather than ‘administration’,” Saxton adds

The public are dramatically overestimating charities’ admin and fundraising costs but are more tolerant of the latter - according to new research out today (see the figures by downloading file)

Unlocking potential; How offenders, former offenders and their families can contribute to a more effective Criminal Justice System

Submitted by Anonymous (not verified) on

The Clinks Taskforce was set up to identify ways in which offenders, former offenders and their families can make a positive contribution to the policies, services and practices that affect them, both in prison and the community. It was formed in part because of recognition that in other fields of work, services are known to be more effective when users are consulted about how they should be developed and delivered.

Getting the Message Across

Submitted by artfulrobot on

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.

Subscribe to Supporters