•  Facebook easily the most popular, not least amongst those of university age
•  “Engage with potential young campaigners and donors via their own online social milieu”, says nfpSynergy’s Baker

5 out of 6 (83%) of all 11-25 year olds use at least one social networking site, with Facebook easily the most popular - according to data out today. Significantly, those claiming regular involvement with charities, and those of university age, are especially likely to use such online media.

This in-depth report, produced for the Vodafone Foundation, looks at how young adults seek help, and how charities can meet their needs. The report collates relevant knowledge and presents it in a practically focused way, with case studies and useful tips. We hope that the report will help local and national not-for-profit organisations in their support work with young adults, and improve the way organisations communicate with and provide services to this audience.

• 17-25 year olds seem most regularly engaged with charities, not least re volunteering
• 11-16 year olds seem least regularly engaged, possibly due to exam pressures
• “Start where young people are at,” counsels Saxton

Youth volunteering levels fluctuated but remained broadly flat for the 18 month period Mar 2006 – Nov 2007, with 13%-19% 11-25 year olds claiming to have volunteered for a charity “in the last three months”, according to latest figures released today (see attached summary slides).<

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.