Concern have been working with nfpSynergy to better understand supporters and potential supporters. nfpSynergy have a lot of experience working with charities so they have helped us to learn more about our donors and the wider market. We have used insights gained to produce more targeted communications, because we now have a better knowledge of who our supporters are and what they expect from us.
Ambrose Duffy, when he was Head of Donor Marketing, Concern. He is now Director of Public Fundraising at UNICEF Ireland.