Understanding teenagers’ lives in the 21st Century
By the Future Foundation to Reach for the Sky.
Sky commissioned the Future Foundation to conduct a programme of research that will provide a better understanding of teenagers’ lives. This project coincides with the re-launch of ‘Reach for the Sky’ (RFTS), Sky’s corporate social responsibility programme. The programme looks to support and inspire young people to achieve the most that they can with their future. This year’s programme will include a regional road show to foster personal development and other skills among less advantaged children and a series of workshops that will focus on Sky’s core business competencies. The research conducted by the Future Foundation will inform Sky’s decision-making process with regard to its programme content and its support for youth-oriented organisations and initiatives.