A strong charity brand can do wonders to your cause. However, different charities working within the same field are perceived differently by the general public.

Something we've learnt from our branding and communications research is the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.

In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.

With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...

At nfpSynergy, we understand that breaking things down into achievable steps improves chances of success. That's why we help charities of different sizes set manageable targets through both our tracking and bespoke research. In this week's blog, we explore how by adopting this approach, charities could grow their audiences, step by step:

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.

The children and young people charity sector has seen a marked decline in popularity over the past few years. Our latest blog explores contextual factors and public perceptions affecting this sector; what, if anything, can individual charity brands do to restore a favourable view? 

Start with the heart and soul of your organisation.  Vision statements should come from the heart of the organisation.  They are not a paper exercise out of a marketing textbook but the opportunity to distil and agree some of the essence of an organisation. Often the creation of a vision statement helps trustees and senior managers to establish what they see as some of the fundamental tenets of the organisation.

Secil Muderrisoglu, nfpSynergy’s lead on brand, shares her favourite charity campaigns from 2015.