In this week's blog, Adam Lalak discusses the importance of semiotics to charity brands and explores how charities can use semiotics to work both with and against cultural norms.

Announcing our new monitor, the Charity Brand Evaluator, our product for in-depth brand research to help charities understand how their brand is performing in all circumstances.

At nfpSynergy we have been washing away ‘Blue Monday’ by looking back at charity brands of the past (yes, we know how to have fun…) and wanted to give you all in the charity sector a go too, and the chance to win a £25 John Lewis Voucher.

Joe Saxton has been watching the show for research purposes only (of course) and now shares his findings.

A strong charity brand can do wonders to your cause. However, different charities working within the same field are perceived differently by the general public.

Something we've learnt from our branding and communications research is the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.

In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.

With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...

At nfpSynergy, we understand that breaking things down into achievable steps improves chances of success. That's why we help charities of different sizes set manageable targets through both our tracking and bespoke research. In this week's blog, we explore how by adopting this approach, charities could grow their audiences, step by step: