A charity's logo is an important part, but not the only part, of its brand and visual identity. Each element of a logo, down to its shapes and colours, shares something about a brand - perhaps its beliefs, values or activities. This week we analyse some popular charity logo elements, discuss potential pit falls of rebranding and explore what makes a strong charity brand.
We examine the characteristics of two charities who have performed well during the pandemic, and suggest what other charities could learn from them.
In our blog this week, we're starting a conversation about how the Covid-19 pandemic may affect the public's attitudes towards science, scientists and science policy and, in turn, medical/health charities whose work relies on scientific research.
The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?
This week's blog looks at a technique to identify the most focused and coherent messages for your organisation.
This guest blog from Vanessa Holmes, Head of Fundraising at Milton Keynes Hospital Charity, explores the challenges and benefits of fundraising for a hospital charity
The last 5-10 years has seen a significant decline in the popularity of children's charities across the UK. This report reveals the declining levels of voluntary income experienced by these charities along with a slide in awareness and attitudes amongst the public and politicians alike. It also explores the possible reasons as to why this is happening and most importantly what can be done about it.
Some key figures:
This week's guest blog from comms experts Spencer du Bois explains why it is essential that charity brands are set for the future- and reveals the worrying results of a survey into how well prepared the sector feels.
As celebrity endorsement is questioned across the sector, this blog explores this complex relationship between charity and celebrity.
Our blog this week offers 12 pieces of advice on how to avoid the potential pitfalls of rebranding.