Ben Roberts

We were thrilled to have so many familiar and new faces from across the sector join us yesterday for our Growing Your Brand webinar. Across three talks, we explored how charities’ approaches to brand have had to change over the past decade, particularly with regard to the pandemic.

Cian Murphy

Ben Roberts

Rosie Burrells

Cian Murphy & Tim Harrison-Byrne

If you’ve got this far, you’ll have noticed there’s something different about our website this week. This redesign – smart (and overdue!) as we think it is – feeds into a broader change, touching on every level of our company. After 20 years of working with charity clients big and small, we’ve decided it’s time for a rebrand. nfpSynergy is no more – say hello to nfpResearch.

Last week Joe Saxton announced that he was selling nfpSynergy to Cian Murphy and Tim Harrison-Byrne. On this week's blog they talk us through their experience at nfpSynergy and future plans for the company.

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

In this week's blog, Joe Saxton reflects on the language that charities have created as their own. He argues that while this language can sometimes be appropriate, it can at times be confusing and off-putting when talking to their supporters.

Found yourself feeling disheartened by unwavering brand awareness measures? This weeks blog discusses our tool, the Charity Brand Evaluator, which aims to look beyond awareness and reveals other dimensions of a charity brand such as personality, visibility and differentiation.