Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.
In this week's blog, Joe Saxton reflects on the language that charities have created as their own. He argues that while this language can sometimes be appropriate, it can at times be confusing and off-putting when talking to their supporters.
Found yourself feeling disheartened by unwavering brand awareness measures? This weeks blog discusses our tool, the Charity Brand Evaluator, which aims to look beyond awareness and reveals other dimensions of a charity brand such as personality, visibility and differentiation.
Has pride month become a branded holiday for UK companies and organisations to commercialise awareness instead of taking real action to support the LGBT+ community? This week's blog reflects on the real meaning of pride, how brands use their colours and provides tips to charity brands that want to support the movement.
Charities have been faced with many challenges such as declining awareness, pressure from huge social movements, and of course Covid-19. We look at examples of five charity brands that have stood out and impressed in this difficult climate.
A charity's logo is an important part, but not the only part, of its brand and visual identity. Each element of a logo, down to its shapes and colours, shares something about a brand - perhaps its beliefs, values or activities. This week we analyse some popular charity logo elements, discuss potential pit falls of rebranding and explore what makes a strong charity brand.
We examine the characteristics of two charities who have performed well during the pandemic, and suggest what other charities could learn from them.
In our blog this week, we're starting a conversation about how the Covid-19 pandemic may affect the public's attitudes towards science, scientists and science policy and, in turn, medical/health charities whose work relies on scientific research.
The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?
This week's blog looks at a technique to identify the most focused and coherent messages for your organisation.