Goodbye nfpSynergy, Hello nfpResearch
Cian Murphy & Tim Harrison-Byrne
If you’ve got this far, you’ll have noticed there’s something different about our website this week. This redesign – smart (and overdue!) as we think it is – feeds into a broader change, touching on every level of our company. After 20 years of working with charity clients big and small, we’ve decided it’s time for a rebrand. nfpSynergy is no more – say hello to nfpResearch.
nfpSynergy’s next chapter - Our Co-Managing Directors give their thoughts on the future of the company
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Last week Joe Saxton announced that he was selling nfpSynergy to Cian Murphy and Tim Harrison-Byrne. On this week's blog they talk us through their experience at nfpSynergy and future plans for the company.
Gone Viral - The impact of a second year of Covid-19 on charities
Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.
Charity sector buzzwords: weird ways the charity sector uses language
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In this week's blog, Joe Saxton reflects on the language that charities have created as their own. He argues that while this language can sometimes be appropriate, it can at times be confusing and off-putting when talking to their supporters.
How do you measure a brand effectively and meaningfully?
Found yourself feeling disheartened by unwavering brand awareness measures? This weeks blog discusses our tool, the Charity Brand Evaluator, which aims to look beyond awareness and reveals other dimensions of a charity brand such as personality, visibility and differentiation.
Somewhere over the rainbow: Reflecting on Pride and engaging LGBT+ audiences effectively
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Has pride month become a branded holiday for UK companies and organisations to commercialise awareness instead of taking real action to support the LGBT+ community? This week's blog reflects on the real meaning of pride, how brands use their colours and provides tips to charity brands that want to support the movement.
Overcoming the hurdles: five charity brands that have impressed recently
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Charities have been faced with many challenges such as declining awareness, pressure from huge social movements, and of course Covid-19. We look at examples of five charity brands that have stood out and impressed in this difficult climate.