In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.
Consumer feedback methods like focus groups, surveys, or just asking ‘how did you hear about us?’ provide some of the picture but can feel like trial and error. This is compounded by the fragmentation of modern audiences, who can access your messaging through more channels than ever before. The commercial and charity sectors alike have therefore been left spreading their advertising spend thinner, and with a need for more data just to stay in the loop about where their supporters are coming from.
That’s why we’re launching our Brand Raiser Model. 
We’re partnering with Trajectory Partnership’s Patrick Brennan, a forecasting expert and previously an nfpResearch specialist. Utilising his media experience at Omnicom and our decades of expertise and brand data in the charity sector, this cutting-edge brand building service models sector media, brand and income data to enable senior marketeers to make more informed investment decisions.

• For brands who have never invested in advertising before, we will be able to use the service to advise if this is the time to change strategy. He’ll be able to provide evidence-based recommendations to help you invest with confidence.
• For brands that have started to lose brand equity, we will be able to help you prevent or reverse any future monetary damage.
• For big brands under pressure in competitive fields, benchmarking and guidance on how you can optimize your own spend and activities to save money and outperform your peers.

At every level, there’s little burden on clients to provide data – we already hold or can quickly gather paid-for media, PR, owned media, brand and revenue levels across sectors. We apply our forecasting and scenario planning expertise to the data and tailor findings to your brand’s current size, situation, budget and goals.
What we’re offering is the chance to feel confident in you advertising spend, and the opportunity to reach the biggest and most impactful audience to your charity. We’re looking forward to working with you to help you achieve your marketing goals. 

For more information, download a briefing pack below, or contact Patrick Brennan at Patrick@trajectorypartnership.com