Give and Take: why is it so hard to measure public giving in the UK?
This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so.
Do you have a healthy audience?
In our healthy audience report, we looked at 50 different health and disability conditions and the charities that work on the related cause. We were interested in examining the relationship between the number of people with a condition and the size of the largest charity supporting those affected.
A Healthy Audience
This 2019 report is based on updated research first conducted five years ago, in early 2014. The report looks at the relationship between the number of people with a particular medical condition or disability and the size of the largest charity supporting those affected. One of the key questions we try to answer is whether the number of people who have a condition determines the size of the charity associated with it. We have extended the report to include research looking at public perceptions of progress made by health charities.
Key findings:
The 12 Reports of Christmas 2014
It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!
The Six Reports of Summer
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
The Politics of Charities
What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
Global Digital Fundraising
Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?
How comms has changed over the past five years
Sarah Clarke
CharityComms was launched in 2007 with a mission to improve the standard of communications and champion its role in the sector.
Using a PESTLE analysis
nfpResearch recently appeared at CharityComms’ Strategic Marketing Conference 2023, an event which made for an absolute treasure trove of insights into marketing and comms. Having received a lot of positive feedback around one of our resources, we thought that we’d share it in today’s blog to give you an idea of how you can evaluate the external factors that can impact your charity and mission.