This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so. 

In our healthy audience report, we looked at 50 different health and disability conditions and the charities that work on the related cause. We were interested in examining the relationship between the number of people with a condition and the size of the largest charity supporting those affected.

This 2019 report is based on updated research first conducted five years ago, in early 2014. The report looks at the relationship between the number of people with a particular medical condition or disability and the size of the largest charity supporting those affected. One of the key questions we try to answer is whether the number of people who have a condition determines the size of the charity associated with it. We have extended the report to include research looking at public perceptions of progress made by health charities.

Key findings:

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Charities and nonprofits are under increasing pressure, but what do those pressures look like from the inside? From the funding landscape to workforce wellbeing, from shifting political winds to questions of public trust, it can be difficult to keep track of all the challenges and opportunities facing the sector in 2025.

There’s no shortage of conversation about risk in the charity world. But there’s far less data.

Naomi Croft

Heather Sturgess

And would your charity like to take part in research to find out more?

For many years, we’ve worked with primary healthcare professionals to understand their awareness of charities, what information they need around specific conditions, and how well charity services are cutting through.

Tim Harrison-Byrne

Bijal Rama