This blog looks at why your profile and visibility is important for your brand and four examples of how to increase it.
It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!
An overview of how transparent 50 UK charities are, based on the investigations of nfpSynergy's researchers.
The idea that the information the public wants should be both available and easily accessible has been encapsulated in a new buzzword - transparency. Since the CEO salary media storm back in 2013, many charities claimed they're now transparent. But is this really the case? How long does it take to find out a CEO's salary or how much a charity spends on admin?
This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years. But over time, many things in the world of volunteering, charities and the wider economic, social and political climate have changed.
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
The Politics of Charities
What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
Global Digital Fundraising
Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?
In today's world, a charity's brand has become a vitally important part of its appeal. Branding Inside Out, produced by CharityComms, has been compiled with the guidance of a steering group of brand experts. CharityComms are sharing knowledge and ideas in order to improve the quality of charity communications and reduce the burden and workload of comms professionals.