Trust is of paramount importance to charities. The public’s trust is one of the major factors that underpin the donations of time and money by millions of people every year. But what is the best way to build that trust?
Public see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fra
Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites. Or as they say in the ads - we've done the hard work so you don't have to. "Mission Impossible" brings together over 80 vision statements from a range of organisations in the charity and not for profit sector. We don't claim it's exhaustive or representative, just useful.
A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?
Maia Coelho
Support for charities is personal, and a strong brand personality is key to creating lasting emotional connections amongst current and potential supporters. But what makes the ideal charity? Let’s uncover the attributes that truly resonate with people.
Ben Roberts
In today’s crowded charity landscape, branding is no longer a luxury; it’s a necessity. A strong brand builds trust, communicates impact, and enables charities to stand out and compete effectively for the attention of their audiences. In the words of Amazon founder Jeff Bezos put it: “Your brand is what people say about you when you're not in the room”.
Ben Roberts
Media coverage is one of the many barometers that we use to measure the current state of public engagement and support for the charity sector. In our latest nfpIntelligence figures, however, we can’t help but notice a concerning trend for the end of 2024: stagnancy.
Ben Roberts
‘You gotta spend money to make money’ is the advice given to every new business and start-up, and it rings true – particularly when it comes to marketing, advertising, and brand. After all, what’s the use in having the world’s greatest product or service if nobody knows about it?
As anyone with experience will tell you, building a brand isn’t easy. It’s a long-term process, and the bigger the ship is, the slower it turns. Working on a brand relies on dedication over the course of years, through various campaigns, media attention, and changes in public opinion – all while eyeing up the temptation to rebrand, in theory making that change happen more quickly.