Less than half (43%) of the public think they have heard of the Charity Commission

Submitted by Madelyn Dorsey on 10 May 2012
  • Less than half (43%) the public think they have heard of the Charity Commission
  • Less than a third (30% slide 3, attached) of the public have definitely heard of it
  • Only a quarter (25%) of public are definitely aware that the Charity Commission regulates and monitors the activities of charities

Public see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fra

Mission impossible- a report and reference collection of charity mission and visions (full report and reference)

Submitted by artfulrobot on 20 Oct 2008

Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites. Or as they say in the ads - we've done the hard work so you don't have to. "Mission Impossible" brings together over 80 vision statements from a range of organisations in the charity and not for profit sector. We don't claim it's exhaustive or representative, just useful.

Polishing the Diamond

Submitted by artfulrobot on 31 Jul 2002

A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?

What disintermediation means for the charity sector

Submitted by ben.roberts on 3 Feb 2023

Ben Roberts

Last year, we explored the strong outpouring of support for the victims of the war in Ukraine. Nearly half of the general public reported taking action to help refugees or those still in the country in April 2022. This was a spectacular indicator of the dedication to philanthropy that we see again and again in the British public – but we identified a concerning trend in their giving.

Introducing Our New Brand Raiser Model

Submitted by ben.roberts on 2 Dec 2022

In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.

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