Trust is of paramount importance to charities. The public’s trust is one of the major factors that underpin the donations of time and money by millions of people every year. But what is the best way to build that trust?
Public see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fra
Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites. Or as they say in the ads - we've done the hard work so you don't have to. "Mission Impossible" brings together over 80 vision statements from a range of organisations in the charity and not for profit sector. We don't claim it's exhaustive or representative, just useful.
A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?
Sarah Clarke
CharityComms was launched in 2007 with a mission to improve the standard of communications and champion its role in the sector.
Ben Roberts
Last year, we explored the strong outpouring of support for the victims of the war in Ukraine. Nearly half of the general public reported taking action to help refugees or those still in the country in April 2022. This was a spectacular indicator of the dedication to philanthropy that we see again and again in the British public – but we identified a concerning trend in their giving.
Ben Roberts
January is almost done, and the holiday season is long over. The snow has thawed, the days are getting longer, and the supermarket shelves have had their chocolate reindeer replaced with chocolate rabbits. Nature is remarkable.
In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.