Trust is of paramount importance to charities. The public’s trust is one of the major factors that underpin the donations of time and money by millions of people every year. But what is the best way to build that trust?

Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites. Or as they say in the ads - we've done the hard work so you don't have to. "Mission Impossible" brings together over 80 vision statements from a range of organisations in the charity and not for profit sector. We don't claim it's exhaustive or representative, just useful.

A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?

The Mercers' Company – the livery company (formerly trade guilds) focusing on being a philanthropic force for good – commissioned nfpResearch to deliver their first grantee and applicant perception survey to understand how Mercer's funding approach is experienced, how they can improve and what the sector needs at a time of extraordinary pressure.