Trust is of paramount importance to charities. The public’s trust is one of the major factors that underpin the donations of time and money by millions of people every year. But what is the best way to build that trust?
Public see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fra
Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements. It takes away all the hard work of trawling through their organisations' websites. Or as they say in the ads - we've done the hard work so you don't have to. "Mission Impossible" brings together over 80 vision statements from a range of organisations in the charity and not for profit sector. We don't claim it's exhaustive or representative, just useful.
A charity's image is crucial to the success of every part of the organisation. Unlike companies who have products and services to sell, charities are often selling an idea or a cause. As such, the image of the charity is crucial to its financial success. People often buy from companies whose products they like even if they are indifferent to the company as a whole. How many people give to a charity that they are indifferent to?
Ben Roberts
‘You gotta spend money to make money’ is the advice given to every new business and start-up, and it rings true – particularly when it comes to marketing, advertising, and brand. After all, what’s the use in having the world’s greatest product or service if nobody knows about it?
As anyone with experience will tell you, building a brand isn’t easy. It’s a long-term process, and the bigger the ship is, the slower it turns. Working on a brand relies on dedication over the course of years, through various campaigns, media attention, and changes in public opinion – all while eyeing up the temptation to rebrand, in theory making that change happen more quickly.
To everyone in the nfpResearch community, today we’re thrilled to share some exciting updates with you! In our continuous commitment to provide unparalleled research to charities, we've decided to add two new research products to our lineup: introducing nfpIntelligence and nfpIntelligence Westminster.
As well as this, we’ve decided to give some of our product names a refresh – check below for a full breakdown of what we’ve changed and why.
NEW PRODUCT: nfpIntelligence
Ben Roberts
The UK has seen hard times lately. These trends affect charities across the board: just as a rising tide lifts all ships, a sinking economy drops them. What’s more intriguing are the instances we see of specific causes changing in popularity over a turbulent period such the past few years, or even on a longer scale.
Sarah Clarke
CharityComms was launched in 2007 with a mission to improve the standard of communications and champion its role in the sector.