Ben Roberts
January is almost done, and the holiday season is long over. The snow has thawed, the days are getting longer, and the supermarket shelves have had their chocolate reindeer replaced with chocolate rabbits. Nature is remarkable.
In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.
We were thrilled to have so many familiar and new faces from across the sector join us yesterday for our Growing Your Brand webinar. Across three talks, we explored how charities’ approaches to brand have had to change over the past decade, particularly with regard to the pandemic.
Cian Murphy & Tim Harrison-Byrne
If you’ve got this far, you’ll have noticed there’s something different about our website this week. This redesign – smart (and overdue!) as we think it is – feeds into a broader change, touching on every level of our company. After 20 years of working with charity clients big and small, we’ve decided it’s time for a rebrand. nfpSynergy is no more – say hello to nfpResearch.
Last week Joe Saxton announced that he was selling nfpSynergy to Cian Murphy and Tim Harrison-Byrne. On this week's blog they talk us through their experience at nfpSynergy and future plans for the company.