Eva Spencer

Maia Coelho

Support for charities is personal, and a strong brand personality is key to creating lasting emotional connections amongst current and potential supporters. But what makes the ideal charity? Let’s uncover the attributes that truly resonate with people.

Ben Roberts

In today’s crowded charity landscape, branding is no longer a luxury; it’s a necessity. A strong brand builds trust, communicates impact, and enables charities to stand out and compete effectively for the attention of their audiences. In the words of Amazon founder Jeff Bezos put it: “Your brand is what people say about you when you're not in the room”.

Ben Roberts

Media coverage is one of the many barometers that we use to measure the current state of public engagement and support for the charity sector. In our latest nfpIntelligence figures, however, we can’t help but notice a concerning trend for the end of 2024: stagnancy.

Ben Roberts

‘You gotta spend money to make money’ is the advice given to every new business and start-up, and it rings true – particularly when it comes to marketing, advertising, and brand. After all, what’s the use in having the world’s greatest product or service if nobody knows about it? 

As anyone with experience will tell you, building a brand isn’t easy. It’s a long-term process, and the bigger the ship is, the slower it turns. Working on a brand relies on dedication over the course of years, through various campaigns, media attention, and changes in public opinion – all while eyeing up the temptation to rebrand, in theory making that change happen more quickly.

To everyone in the nfpResearch community, today we’re thrilled to share some exciting updates with you! In our continuous commitment to provide unparalleled research to charities, we've decided to add two new research products to our lineup: introducing nfpIntelligence and nfpIntelligence Westminster.

As well as this, we’ve decided to give some of our product names a refresh – check below for a full breakdown of what we’ve changed and why.

NEW PRODUCT: nfpIntelligence

Ben Roberts

The UK has seen hard times lately. These trends affect charities across the board: just as a rising tide lifts all ships, a sinking economy drops them. What’s more intriguing are the instances we see of specific causes changing in popularity over a turbulent period such the past few years, or even on a longer scale.

Ben Roberts

Sarah Clarke

CharityComms was launched in 2007 with a mission to improve the standard of communications and champion its role in the sector.