Ben Roberts
‘You gotta spend money to make money’ is the advice given to every new business and start-up, and it rings true – particularly when it comes to marketing, advertising, and brand. After all, what’s the use in having the world’s greatest product or service if nobody knows about it?
As anyone with experience will tell you, building a brand isn’t easy. It’s a long-term process, and the bigger the ship is, the slower it turns. Working on a brand relies on dedication over the course of years, through various campaigns, media attention, and changes in public opinion – all while eyeing up the temptation to rebrand, in theory making that change happen more quickly.
To everyone in the nfpResearch community, today we’re thrilled to share some exciting updates with you! In our continuous commitment to provide unparalleled research to charities, we've decided to add two new research products to our lineup: introducing nfpIntelligence and nfpIntelligence Westminster.
As well as this, we’ve decided to give some of our product names a refresh – check below for a full breakdown of what we’ve changed and why.
NEW PRODUCT: nfpIntelligence
Ben Roberts
The UK has seen hard times lately. These trends affect charities across the board: just as a rising tide lifts all ships, a sinking economy drops them. What’s more intriguing are the instances we see of specific causes changing in popularity over a turbulent period such the past few years, or even on a longer scale.
Sarah Clarke
CharityComms was launched in 2007 with a mission to improve the standard of communications and champion its role in the sector.
Ben Roberts
Last year, we explored the strong outpouring of support for the victims of the war in Ukraine. Nearly half of the general public reported taking action to help refugees or those still in the country in April 2022. This was a spectacular indicator of the dedication to philanthropy that we see again and again in the British public – but we identified a concerning trend in their giving.
Ben Roberts
January is almost done, and the holiday season is long over. The snow has thawed, the days are getting longer, and the supermarket shelves have had their chocolate reindeer replaced with chocolate rabbits. Nature is remarkable.
In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.