Charities shun internet advertising to focus on direct mail

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  • Charities spend the bulk of their budget on direct mail, with it representing over two thirds of their spending at an average of 69% since 2006. In 2013, charities spent £238.9m on direct mail (slide 16)
  • UK charities spend just 2% of their advertising budget on internet ads. That has barely risen since 2006, when it was 1% (slide 25)
  • In the rest of the advertising industry, internet advertising has constantly increased since 2010 to reach 46% (£14bn) in 2013.

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