Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Charities helping man’s best friend have given us examples of paws-itively wonderful campaigns and initiatives.
For this International Dog Day, we’re sharing some of these examples of creative campaigning and ingenious fundraising with you.

This week's blog takes a look at the different approaches that environmental charities take when communicating with the public about the urgency of climate change. 

A charity's logo is an important part, but not the only part, of its brand and visual identity. Each element of a logo, down to its shapes and colours, shares something about a brand - perhaps its beliefs, values or activities. This week we analyse some popular charity logo elements, discuss potential pit falls of rebranding and explore what makes a strong charity brand. 

We're thinking ahead to what the media landscape may look like post Covid-19, with suggestions for what charity media teams might want to be aware of in the coming months to best leverage their relationships with journalists and the media.

The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?

As Covid-19 dominates the headlines, this week’s blog explores how charities can get media coverage as well as journalists' attitudes towards charities.

The season of love and understanding has always been an important time for charity appeals. But as corporates with multi-million-pound budgets also seek to capitalise on the Christmas spirit using emotional advertising, is there still room for charities?

In this week's blog, Adam Lalak discusses the importance of semiotics to charity brands and explores how charities can use semiotics to work both with and against cultural norms.

At nfpSynergy we have been washing away ‘Blue Monday’ by looking back at charity brands of the past (yes, we know how to have fun…) and wanted to give you all in the charity sector a go too, and the chance to win a £25 John Lewis Voucher.