How charities can use data in their campaigns

Submitted by Anonymous (not verified) on 1 Feb 2018

Data from our research is used by charities in many different ways, with some adopting it as a core element in their campaigns. Skilfully incorporated into your campaign, relevant research facts can really make your message stand out, adding thousands of voices to support your own, but how can charities best go about this? This blog outlines four tips for adding research to support your campaign.

Ad Infinitum - How charity media expenditure patterns are changing

Submitted by Anonymous (not verified) on 5 Oct 2017

Our latest Ad Infinitum charity media spending report uncovered that direct mail still most important media for charities, TV is growing in importance, internet expenditure lags way behind other sectors, and more. Read our in-depth analysis of the report findings in this week's blog.

Virtually green – Greenpeace is using virtual reality to bring its campaigns to life. But does it work?

Submitted by Anonymous (not verified) on 19 Apr 2017

Greenpeace are the latest charity we've seen adopting virtual reality to engage and inform their supporters. After giving it a go, Aisling Buckley reflects on the highs, lows, and the future of VR in the charity sector.

Comic Relief: How the brand connected with Millennials and Generation Z

Submitted by Anonymous (not verified) on 29 Mar 2017

Comic Relief acknowledged the challenge of keeping 16-24 year olds 'emotionally connected' in the run-up to this year's telethon. The way the charity chose to meet this challenge reflects a broader trend which can be observed among both profit driven and non-profit organisations - but how successful were they?

Digital basics for charities

Submitted by Anonymous (not verified) on 28 Feb 2017

Did you know that 50% of all UK donations are expected to be made online by 2020, up from 15% in 2015? Or that 45% of the public already expect donating online or by their phone to take less than 1 minute? This week's blog covers a few digital basics which could serve as a starting point or checklist to ensure you're on the right track.

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