The season of love and understanding has always been an important time for charity appeals. But as corporates with multi-million-pound budgets also seek to capitalise on the Christmas spirit using emotional advertising, is there still room for charities?
In this week's blog, Adam Lalak discusses the importance of semiotics to charity brands and explores how charities can use semiotics to work both with and against cultural norms.
At nfpSynergy we have been washing away ‘Blue Monday’ by looking back at charity brands of the past (yes, we know how to have fun…) and wanted to give you all in the charity sector a go too, and the chance to win a £25 John Lewis Voucher.
Data from our research is used by charities in many different ways, with some adopting it as a core element in their campaigns. Skilfully incorporated into your campaign, relevant research facts can really make your message stand out, adding thousands of voices to support your own, but how can charities best go about this? This blog outlines four tips for adding research to support your campaign.
Our latest Ad Infinitum charity media spending report uncovered that direct mail still most important media for charities, TV is growing in importance, internet expenditure lags way behind other sectors, and more. Read our in-depth analysis of the report findings in this week's blog.
Following up from our original 'Ad Infinitum: charity advertising and media usage' report, we're pleased to publish our brand new report with up-to-date information on charity media spending.
Charities trying to reach families are operating in a competitive market. Explore the channels that work most effectively when trying to reach parents/children, and read why building a support base from a young age could benefit your charity.
Greenpeace are the latest charity we've seen adopting virtual reality to engage and inform their supporters. After giving it a go, Aisling Buckley reflects on the highs, lows, and the future of VR in the charity sector.
In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.