In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.

Comic Relief acknowledged the challenge of keeping 16-24 year olds 'emotionally connected' in the run-up to this year's telethon. The way the charity chose to meet this challenge reflects a broader trend which can be observed among both profit driven and non-profit organisations - but how successful were they?

With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...

Did you know that 50% of all UK donations are expected to be made online by 2020, up from 15% in 2015? Or that 45% of the public already expect donating online or by their phone to take less than 1 minute? This week's blog covers a few digital basics which could serve as a starting point or checklist to ensure you're on the right track.

Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
 

At nfpSynergy, we understand that breaking things down into achievable steps improves chances of success. That's why we help charities of different sizes set manageable targets through both our tracking and bespoke research. In this week's blog, we explore how by adopting this approach, charities could grow their audiences, step by step:

Numbers and statistics are regularly presented to us in adverts and on the news - but do you ever stop to question if they are correct? Following the rise of 'fake news' and with some charities statistics coming under scrutiny recently, our Managing Director Michele Madden shares insight on how and why you should be sure about what you're saying.

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.

Families are a valuable pool of support, but they are often neglected when charities are looking for potential supporters. Find out how and why your charity could benefit from engaging this valuable support group.

In the words of the International Olympic Committee (IOC), “The goal of the Olympic Movement is to contribute to building a peaceful and better world”. Who better to champion this goal than charities?