Cian Murphy

For many years, the Charity Awareness Monitor (CAM) has been our most popular product, and we’ve been proud to offer such an effective tracking and benchmarking tool to the charity sector. This product has allowed charities to gain a deep understanding of their performance within the wider sector, learning who their key audiences are and how these evolve over time, as well as providing a detailed picture of the current charity landscape.

We consider CAM’s enormous popularity and the retention we see year after year to be a testament to the quality of the research, analysis, and customer service we provide. But, with audiences, politics, and social trends seemingly shifting faster than ever before, we believe it’s vital that we’re able to provide a product that keeps up with today’s turbulent charity sphere. And so, we’ve upgraded the CAM experience.

We’re thrilled to announce that, moving forward, CAM is going monthly.

We’re passionate about providing the most precise and useful research to our clients, and this move allows us to ensure that we provide more actionable data than ever before. By shifting from quarterly to monthly reporting, we’re answering the growing need for adaptable brand tracking. Higher-frequency data will allow you to react immediately to shifts affecting the charity landscape and accurately measure the impact of your audience engagement efforts in real-time.

We understand that every charity has unique requirements, so our new packages will make it easier for you to align our data with your priorities, offering as much or as little as you need through our CAM Standard and CAM Lite packages, plus an entirely flexible bespoke package designed alongside you and with your specific goals in mind.

Moving to monthly tracking also allows you change your metrics on the fly, testing for incremental changes affecting your brand or adding custom questions whenever it is convenient for you. It also lets us hit the ground running with new users, meaning you don’t have to wait for a quarterly deadline to receive your first round of research, ensuring that this shift improves the experience for existing and new clients alike.

What’s more, we’re making updates and improvements to our tracker and the processes we use to bring CAM to you, meaning your data and the insights that it brings will be delivered faster than ever before. Every month, new data about your brand will be reflected in your web dashboard, supported by a monthly report that will help you identify clear and actionable trends and allowing you to monitor your position against others in the sector and stay on top of your brand objectives.

CAM’s success to date can be attributed to the in-depth insights it offers, but also to our affordable pricing model. We’ve been pleased to keep CAM cost-effective to charities of all sizes and incomes, providing the same great service across a wide range of price points and enabling even charities with the smallest budgets to benefit. In upgrading CAM, we plan to maintain this philosophy of accessible pricing by ensuring that costs are reasonable and supported by subsidies for charities with smaller incomes.

While these changes to CAM are coinciding with a small price rise for existing customers, we believe that we’re providing better value for money in terms of the rate and volume of data we’re providing, and ease of use that we’re implementing.

CAM connects you to the voices of 12,000 respondents a year, segmented in every key demographic that’s important to you and your cause, giving you the best possible insight into your relationship with your audience and the wider general public. To learn more about the changes that we’ve made, get in touch with Bijal.Rama@nfpresearch.com or consider downloading more info below.