I found working with nfp Synergy a pleasure and had complete confidence in them. They had a thorough understanding of the brief and their expertise in the area of research added value to the process. Their analysis and subsequent presentation of the findings was particularly thorough. Our brief is a challenging one and using the insights from the research has been instrumental in helping us to develop our creative material which will help us to achieve our aim. 

Susanne Levy, Acting Director, Remember a Charity

A first rate resource for nonprofits [Branding: The Jeweller's Story] - particularly when read with your original 'Polishing the Diamond' report. Case studies that put the theory into practice are often of the most interest to practitioners and I'm not aware of anyone (anywhere!) assembling high quality material on this subject.  Am very jealous!

Adrian Sargeant, Indiana University

I thought that after 18 years working in FMCG I had a good understanding of branding. I knew that pet ownership was an emotional territory but nothing prepared me for the passion and emotion surrounding branding in the charity sector (on ‘A strong charity brand comes from strong beliefs and values’)'

Helen Nott, The Woodland Trust

 

As nfpSynergy clients who attended our March Insights event and heard the presentation that forms the basis of this editorial will be aware, one of the themes to emerge in recent waves of our research is that while charitable giving levels in 2012 remain volatile, the picture is not bleak.

"I found working with nfpSynergy a pleasure and had complete confidence in them."

Susanne Levy, Acting Director, Remember a Charity

The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their stakeholders. So how should charities respond to consumer choice - and even exploit it?

MPs recently talked about large charities being the Tescos of the sector. It was meant as a rebuke for the way that the sector was developing: that larger charities are taking an ever-increasing share of the sector’s resources. There is no doubt that small charities are finding it harder and harder to survive. But that shouldn’t disguise the fact that charities have a huge amount to learn from Tesco. And any charity that is compared to Tesco can decide whether to be thrilled for all the things that are good about them, or devastated for all the things that people dislike about them.