Our recent research shows that the majority of the public aren’t aware of the Charity Commission. Only 43% of the public say they are aware of the Charity Commission (with 30% saying they are ‘definitely aware’ and 13% saying they are ‘aware’.). The rest either say they don’t know or they aren’t aware. Interestingly these figures have changed little since 2004 when we last asked this question in the same way (if anything they show a drop in awareness, but the methodology is different so it’s hard to be definitive).

I found working with nfp Synergy a pleasure and had complete confidence in them. They had a thorough understanding of the brief and their expertise in the area of research added value to the process. Their analysis and subsequent presentation of the findings was particularly thorough. Our brief is a challenging one and using the insights from the research has been instrumental in helping us to develop our creative material which will help us to achieve our aim. 

Susanne Levy, Acting Director, Remember a Charity

A first rate resource for nonprofits [Branding: The Jeweller's Story] - particularly when read with your original 'Polishing the Diamond' report. Case studies that put the theory into practice are often of the most interest to practitioners and I'm not aware of anyone (anywhere!) assembling high quality material on this subject.  Am very jealous!

Adrian Sargeant, Indiana University

I thought that after 18 years working in FMCG I had a good understanding of branding. I knew that pet ownership was an emotional territory but nothing prepared me for the passion and emotion surrounding branding in the charity sector (on ‘A strong charity brand comes from strong beliefs and values’)'

Helen Nott, The Woodland Trust

 

As nfpSynergy clients who attended our March Insights event and heard the presentation that forms the basis of this editorial will be aware, one of the themes to emerge in recent waves of our research is that while charitable giving levels in 2012 remain volatile, the picture is not bleak.

"I found working with nfpSynergy a pleasure and had complete confidence in them."

Susanne Levy, Acting Director, Remember a Charity