How to fight resistance to raising awareness of your charity’s brand
Brand awareness is a crucial asset for any charity to look after and grow, but raising your brand awareness in this day and age is hard.
SlideZone - How can charities do better with journalists?
The latest round of our Journalists’ Attitudes and Awareness Monitor research asked 150 reporters and broadcasters across the media about how well charities understand their needs when approaching them with stories.
Encouragingly, nearly three quarters felt that charities were ‘somewhat’ or ‘very’ understanding of their needs, while just 8% said they were not. 21% said charities did this 'neither well nor poorly’.
Donor Look Back In Anger; 3 ideas for fundraising’s road to recovery
With countless negative stories and shouts of crisis, fundraising has some serious recovery steps to take. Rob White & a few nfpSynergy members of staff take a look at what those might be.
It’s been a tough few months for fundraising.
The complaints have rolled in. The media stories have been rolled out. Heads haven’t quite rolled, but people like William Shawcross have, quite justifiably, argued that the sector is in crisis.
What’s in a Name? The key issues when a charity wants to change their name
Changing name is a huge decision for a charity. Getting it right can secure the long term future of a charity and boost awareness, reputation and income. Getting it wrong can be an expensive disaster and too often the decision is made without the proper care or research. Many charities have changed their name before and it’s a decision many more will go on to face.
With this in mind, we've written this free report to offer our thoughts and experiences. It looks at all of the following key questions:
Getting the Message Across - Practical strategies to tackle public concerns about donating to charity
In 2006, we wrote a first edition of Getting the Message across, but eight years later it is clear that the gap between how 21st century charities work and how the public think they work remains substantial. In response to the resurgent public debate about charity expenditure, executive pay and a host of other broader trust issues, nfpSynergy held three focus groups earlier this year with charity donors of a range of professional backgrounds and ages.
Ad Infinitum: charity advertising and media usage
Adverts are everywhere we look these days and it's hardly surprising when the UK advertising market stands at over £14bn. But how much of that is spent by charities? And what do they actually spend it on?
This briefing will tell you the answers and give some food for thought. Are charities deliberately shunning the rising star of the advertising world?
Lindsay Woodward - Leicester Animal Aid
"I find your work really accessible, thanks for sharing so much of it for free and for making it easily understandable."
Lindsay Woodward, Fundraising Manager at Leicester & Leicestershire Animal Aid Association.
The 12 Insights of Christmas
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.