Five things charities need to do to raise brand awareness
Five priorities charities need to get correct if their brand is to reach its full potential.
Five priorities charities need to get correct if their brand is to reach its full potential.
The latest round of our Journalists’ Attitudes and Awareness Monitor research asked 150 reporters and broadcasters across the media about how well charities understand their needs when approaching them with stories.
Encouragingly, nearly three quarters felt that charities were ‘somewhat’ or ‘very’ understanding of their needs, while just 8% said they were not. 21% said charities did this 'neither well nor poorly’.
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Lindsay Woodward, Fundraising Manager at Leicester & Leicestershire Animal Aid Association.
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.
World Mental Health Day was on the 10th of October, so here is a topical tour of the way mental health charities are tackling stigma and battling some misleading media stories.
The Sun newspaper stormed straight into the spotlight just a few days before World Mental Health Day with the blaring headline ‘1200 killed by mental patients’. It referred to homicide victims who were murdered by so called ‘mental patients over the past ten years. These figures glared angrily out of newsagents’ windows across the UK, emanating shame and stigma for those affected by mental health issues.
It expressed exactly the attitudes that charities like Rethink Mental Illness and Mind are constantly battling to change; the notion that people with mental health problems are somehow dangerous and unlike the rest of us.
In actual fact, one in four people in the UK live with a mental health condition. Many bear their struggles silently. They are so intent on hiding it for fear of discrimination that you can’t always tell when somebody is struggling.