Charities at Christmas
The run up to Christmas 2015 was a busy period for charities. Giving Tuesday, big TV adverts and multiple Christmas appeals meant that people had even more contact with charities than usual. But how do the UK public feel about charities at Christmas? Which campaigns are the most successful and why?
In part one of this report we discuss our recent research into the public’s experiences of interacting with charities at Christmas. We look at which causes, charities and campaigns were the winners of Christmas 2015 and why.