This week's guest blog explores the importance of Customer Experience. Martin Jervis argues that charities can't hide behind terminology; ultimately, donors, beneficiaries, supporters, and volunteers are 'customers'. Therefore, they should be approached with strategic and tactical expertise; but unfortunately, this is scarce in the UK.

Charities trying to reach families are operating in a competitive market. Explore the channels that work most effectively when trying to reach parents/children, and read why building a support base from a young age could benefit your charity.

Interested in finding out about what the public think about the way charities report their impact and spending? You can find out exactly what was said in our focus groups on this topic when you download this free report.

Is our collective desire to 'be part of something' really on the decline? We're launching new large-scale research into membership for charities, so we've written this blog exploring factors affecting sign ups to various charity membership schemes. Can the charity sector hope to replicate the success of commercial membership schemes?

The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.

Critics of the UK Government's foreign aid spending have recently postulated that taxpayer money is being lavished on ineffective development initiatives, and filling the coffers of corrupt regimes around the world. We disagree - find out why in this week's blog.

Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
 

In our latest free research, we explore the landscape of will and legacy donations for charities in the UK.