Lord Hodgson's review highlighted the need for fundraising regulation, but what about other parts of the sector?

Our recent research shows that the majority of the public aren’t aware of the Charity Commission. Only 43% of the public say they are aware of the Charity Commission (with 30% saying they are ‘definitely aware’ and 13% saying they are ‘aware’.). The rest either say they don’t know or they aren’t aware. Interestingly these figures have changed little since 2004 when we last asked this question in the same way (if anything they show a drop in awareness, but the methodology is different so it’s hard to be definitive).

Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentaiton? This presentation explores how charities can make sure they exract every ounce of value from their investment in research and marketing.