The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to research out today.
As the visibility and confidence of LGB consumers has grown and continues to grow in the UK, conventional marketing wisdom has been highlighting the potential for brands to engage with these audiences. Trends in the commercial sector show an increasing number of brands attempting to speak directly to LGB audiences and tailoring products or services to them. Have charities kept up? Previous analysis by nfpSynergy of National Statistics data revealed that same-sex-couple only households give less of their income away to charity than mixed-sex-couple only households[fn]nfpSynergy, 2007.
At our most recent ‘Insights’ event we investigated the ways that different age groups engage with different charities. Some of our attendees’ discussions afterwards raised an interesting question – to what extent are these generational differences due to ‘life-stage effects,’ and to what extent are they due to ‘cohort effects’?
As part of the Charity Awareness Monitor, our regular survey of the British public's attitudes towards and awareness of charities, we collect data on the faith and worship habits of respondents. Delving into this data we pose the question- are Christian audiences relevant for charities that are not faith-based? And does being a regular churchgoer make a difference to how individuals perceive and engage with charities?
There has been a dramatic increase in public support for charities investing in their own fundraising, according to new data out today.
As the economic lull has worn on, the Scottish public has increasingly felt that charitable donations made north of the border should also be spent there, according to new data out today.
“Recession has made Scots philanthropically cautious” although “dip in giving may have flattened out”, vies nfpSynergy’s Baker
The number of Scottish people claiming they “donated to charity in the last 6 months” has dipped from 79% in April 08 - before the full felt force of the economic downturn - to just 71% in April 09, according to new data out today. Scottish males and the middle-aged (35-64 year olds) seem to have fronted the slump.
Leading not for profit sector think tank and research consultancy nfpSynergy’s Charity Awareness Monitor surveys a representative sample of 1000 16
Many charities overly rely on passive online fundraising tactics like “donate now” buttons that are, in isolation, a decade out of date; failing to more proactively engage with habits, interests and lifestyles of the 21st Century donor - according to a
The Clinks Taskforce was set up to identify ways in which offenders, former offenders and their families can make a positive contribution to the policies, services and practices that affect them, both in prison and the community. It was formed in part because of recognition that in other fields of work, services are known to be more effective when users are consulted about how they should be developed and delivered.