Expertise in charity sector - Guide Dogs
nfpSynergy helped us to compile and correlate the largest donor survey Guide Dogs has ever done. They have been very professional and helpful, and their expertise in the charity sector is invaluable.
Professionally amateur (or becoming Boris): donor confidence in charity expenditure
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As nfpSynergy clients who attended our March Insights event and heard the presentation that forms the basis of this editorial will be aware, one of the themes to emerge in recent waves of our research is that while charitable giving levels in 2012 remain volatile, the picture is not bleak.
ESRC/NCVO Charitable Giving and Donor Motivation Report
This seminar looked at a range of issues around charitable giving including donor motivations. It considered why some people do not support charities, how everyone might be persuaded to give and how they might be persuaded to give more.
CAF and NCVO UK Giving Report 2008
This annual report describes broad patterns of giving to charity, year by year, using data from the Individual Giving Survey (IGS). UK Giving also presents analyses of several years’ data on gender and on how giving to specific causes clusters with other causes. Download the 2008 report using the link above.
Gimme, Gimme, Gimme! - A guide to fundraising for small organisations
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This report was written to try and help organisations think about their fundraising with greater realism and to improve their chances of success. It is aimed at small organisations, those (however large) who are just starting to think about raising more voluntary income, or anybody else who finds it useful.
Download the report for free using the purple download form located beneath the 'share this resource' buttons.
1 in 5 people claim to donate more to charity at Christmas yet a similar proportion say they find it harder to give
- Charity not high up wish-list of what people say constitutes “the meaning of Christmas”
- “Charities cannot take Christmas for granted but season still affords opportunity to cut through tinsel and tug at hearts”, says nfpSynergy’s Saxton
The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to research out today.
Ripe fruit: Are charities still yet to untap the full potential of LGB supporters?
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As the visibility and confidence of LGB consumers has grown and continues to grow in the UK, conventional marketing wisdom has been highlighting the potential for brands to engage with these audiences. Trends in the commercial sector show an increasing number of brands attempting to speak directly to LGB audiences and tailoring products or services to them. Have charities kept up? Previous analysis by nfpSynergy of National Statistics data revealed that same-sex-couple only households give less of their income away to charity than mixed-sex-couple only households[fn]nfpSynergy, 2007.
The Generation Game: Age and charity support
At our most recent ‘Insights’ event we investigated the ways that different age groups engage with different charities. Some of our attendees’ discussions afterwards raised an interesting question – to what extent are these generational differences due to ‘life-stage effects,’ and to what extent are they due to ‘cohort effects’?
Christians as charity supporters- an audience not to be underestimated?
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As part of the Charity Awareness Monitor, our regular survey of the British public's attitudes towards and awareness of charities, we collect data on the faith and worship habits of respondents. Delving into this data we pose the question- are Christian audiences relevant for charities that are not faith-based? And does being a regular churchgoer make a difference to how individuals perceive and engage with charities?
Dramatic growth in public support for charities investing in fundraising
- Nonetheless, majority of people still back quick-spend of donations now, on current charitable ‘need’
- "Inescapable tension between spending donations on current need, and saving or investing - but trend of opinion in right direction,” says Saxton
There has been a dramatic increase in public support for charities investing in their own fundraising, according to new data out today.