"Unsung heroes of social capital”: Charity donors give more than mere money
- “Of course volunteers are active citizens - but so are donors,” insists Saxton
- “Fundraisers should use indicators of social capital to identify likely donors”, urges Saxton
- People who donate to charity are also significantly more likely than non-donors to boost “social capital” through greater involvement with local communities - according to new research
Leading not for profit sector think tank and research consultancy nfpSynergy’s Charity Awareness Monitor surveys a representative sample of 1000 16