Corporate partnerships: could you, should you say no?
Legend has it that we’re living in a brave new world of community minded companies and business like charities. So a partnership between a company and a charity is now a partnership of equals with shared values and a common goal, right? Maybe. Maybe in some cases, the company and the charity have achieved the holy grail of cross sector partnerships where both are getting what they need.
But maybe that’s in the minority of cases and for the rest, asking whether it’s worth the hassle is a question worth asking.
More Than Shaking an Online Tin
The digital landscape is once again rapidly changing, presenting fresh challenges for everyone serious about exploiting it. For charities, the challenges are particularly stark; for whilst the large majority of charities endeavour to get a healthy return from
their existing efforts (which for many means their websites and emails) the whole experience of digital consumption and digital transactions is changing.
Making Segmentation Work
Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentaiton? This presentation explores how charities can make sure they exract every ounce of value from their investment in research and marketing.
Over the moon - fundraising - Concern
I am over the moon with the findings/what you have given us to articulate to various stakeholders to enable us to drive our fundraising forward
Jason Cater, Head of Fundraising, Concern Worldwide
Free report - Passion, persistence and partnerhsip - good, solid information
For me, this was the first report that really delved into the ACTUAL facts and stats of online fundraising. No fluff, just good, solid information. (on ‘Passion, persistence, and partnership: the secrets of earning more online’)'
Alexandra Bono, Individual Giving Digital Manager at Save the Children
Free report - Fundraising benchmarking, sterling work, insights - BTCV
The ([Fundraising Benchmarking) report is going to prove invaluable. Please pass on my thanks to everyone at nfpSynergy for all the sterling work they do - your support and insights are invaluable.
Fiona Parky, BTCV