Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentaiton? This presentation explores how charities can make sure they exract every ounce of value from their investment in research and marketing.

I am over the moon with the findings/what you have given us to articulate to various stakeholders to enable us to drive our fundraising forward

For me, this was the first report that really delved into the ACTUAL facts and stats of online fundraising. No fluff, just good, solid information. (on ‘Passion, persistence, and partnership: the secrets of earning more online’)'

Alexandra Bono, Individual Giving Digital Manager at Save the Children

The ([Fundraising Benchmarking) report is going to prove invaluable.  Please pass on my thanks to everyone at nfpSynergy for all the  sterling work they do - your support and insights are invaluable.

Fiona Parky, BTCV

nfpSynergy helped us to compile and correlate the largest donor survey Guide Dogs has ever done.  They have been very professional and helpful, and their expertise in the charity sector is invaluable.

"I found working with nfpSynergy a pleasure and had complete confidence in them."

Susanne Levy, Acting Director, Remember a Charity

nfpSynergy is the official research partner to the Programme, using our expertise, knowledge and training skills to support Fellows in their research. As part of the Programme ‘Fellows’ are required to complete a piece of research. More output will be updated here as it becomes available so keep checking in.

For more information on the programme: www.cloresocialleadership.org.uk

This seminar looked at a range of issues around charitable giving including donor motivations. It considered why some people do not support charities, how everyone might be persuaded to give and how they might be persuaded to give more.