This annual report describes broad patterns of giving to charity, year by year, using data from the Individual Giving Survey (IGS). UK Giving also presents analyses of several years’ data on gender and on how giving to specific causes clusters with other causes. Download the 2008 report using the link above.
The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their stakeholders. So how should charities respond to consumer choice - and even exploit it?
Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.
While online donations remain some way behind online retail, the share of charitable donations arriving through online channels has risen by 85% in just 3 years. There are also clear signs that charities are taking a more sophisticated and holistic approach to their online communication.
This report was written to try and help organisations think about their fundraising with greater realism and to improve their chances of success. It is aimed at small organisations, those (however large) who are just starting to think about raising more voluntary income, or anybody else who finds it useful.
Download the report for free using the purple download form located beneath the 'share this resource' buttons.
Only one in ten (12%) of supporters now actively disagree with this sentiment.
As a student of development studies, the question of the effectiveness and impact of foreign aid to developing countries has inevitably arisen. Our research suggests this is an important question for the UK public too, with only 10% agreeing that UK Government aid is effective in tackling global poverty and around a quarter thinking too much money is spent on aid [fn]nfpSynergy, July 2012. Charity Awareness Monitor survey of 1,000 adults 16+ in Great Britain.[/fn].
Working with MissionFish, we have carried out a survey of what charities are doing with social media for the first time. We have trend data on how the wider world is using social media, the rise of the mobile internet and the penetration of broadband into society as a whole.
The follow-up to our 2009 report. As mobile phones have become more powerful and SMS donations have increased, we examine the potential and pitfalls charities face whilst making the most of this communications and fundraising avenue
Resource-raising is all about generating donated resources for your organisation alongside the more traditional donations of money and time. This report explores the issues that make resource-raising particularly effective for an organisation along with a range of detailed case studies.