nfpSynergy is the official research partner to the Programme, using our expertise, knowledge and training skills to support Fellows in their research. As part of the Programme ‘Fellows’ are required to complete a piece of research. More output will be updated here as it becomes available so keep checking in.

For more information on the programme: www.cloresocialleadership.org.uk

This seminar looked at a range of issues around charitable giving including donor motivations. It considered why some people do not support charities, how everyone might be persuaded to give and how they might be persuaded to give more.

This annual report describes broad patterns of giving to charity, year by year, using data from the Individual Giving Survey (IGS). UK Giving also presents analyses of several years’ data on gender and on how giving to specific causes clusters with other causes. Download the 2008 report using the link above.

The public have a level of choice in almost every aspect of their lives that was unthinkable 20 years ago. But charities have largely ignored the rise in consumer choice in the way they treat their stakeholders. So how should charities respond to consumer choice - and even exploit it?

Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.

While online donations remain some way behind online retail, the share of charitable donations arriving through online channels has risen by 85% in just 3 years. There are also clear signs that charities are taking a more sophisticated and holistic approach to their online communication.

This report was written to try and help organisations think about their fundraising with greater realism and to improve their chances of success. It is aimed at small organisations, those (however large) who are just starting to think about raising more voluntary income, or anybody else who finds it useful.

Download the report for free using the purple download form located beneath the 'share this resource' buttons. 

Only one in ten (12%) of supporters now actively disagree with this sentiment.