Public think charities are reaching for higher professional standards

Submitted by artfulrobot on
  • “Fundraising should be as effective as possible whilst being as unintrusive as possible - not always an easy circle to square,” Saxton comments
  • The proportion of charity supporters who see their charities as “striving to achieve the highest professional standards at all times” has risen steadily (slide 2), from 47% in 2007 to 55% in 2010 - according to new data out today.

Only one in ten (12%) of supporters now actively disagree with this sentiment.

What can UK based charities learn from the debate on aid effectiveness?

Submitted by Anonymous (not verified) on

As a student of development studies, the question of the effectiveness and impact of foreign aid to developing countries has inevitably arisen. Our research suggests this is an important question for the UK public too, with only 10% agreeing that UK Government aid is effective in tackling global poverty and around a quarter thinking too much money is spent on aid [fn]nfpSynergy, July 2012. Charity Awareness Monitor survey of 1,000 adults 16+ in Great Britain.[/fn].

Passion, persistence and partnership: the secrets of earning more online (2nd Edition)

Submitted by artfulrobot on

Working with MissionFish, we have carried out a survey of what charities are doing with social media for the first time. We have trend data on how the wider world is using social media, the rise of the mobile internet and the penetration of broadband into society as a whole.

Have you read the first version of this report? It looks at slightly different areas, it's free and it's available here.

From Fundraising to Resource-raising - How an organisation can use donated resources as part of an income-generation strategy

Submitted by Anonymous (not verified) on

Resource-raising is all about generating donated resources for your organisation alongside the more traditional donations of money and time. This report explores the issues that make resource-raising particularly effective for an organisation along with a range of detailed case studies.

Red Nose Day spearheads youth-driven text-giving surge, report claims

Submitted by artfulrobot on
  • SMS-giving hike largely driven by the young, and by high-profile campaigns like Red Nose Day
  • Gift Aid and an ‘uncertain’ charity sector remain key obstacles to SMS-giving, despite recent successful slashing of VAT and mobile operator charges
  •  “Charities can see the ever-increasing potential but aren’t yet reaping the rewards.

Most comprehensive research to date shows depth of concern from fundraisers about cheque abolition

Submitted by artfulrobot on
  • Appeals to existing donors - method most reliant on cheques, and adjudged of greatest concern to anxious fundraisers
  • Negative comments from fundraisers regarding the proposed abolition of cheques outnumber positive comments by 30 to 1
  •  “Already battling a sluggish economy and government spending cuts, any unsupported abolition of cheques in 2018 would deliver a triple whammy for charities indeed,” vies Saxton

On average, fundraisers rank themselves as being “8-out-of-10” (scale of 1 to 10) co

Green about giving: What can we learn the status of fundraising from the recent green paper on giving

Submitted by Anonymous (not verified) on

The government’s Green Paper on giving was published between Christmas and New Year with a timing designed to maximise welcome publicity for this neglected area of media interest. For those who remember the attitude of the Thatcher/Major years to giving in particular and civil society in general the seismic change in interest is very welcome. For the last Tory government the voluntary sector was not so much below the radar as just invisible. For this Tory government (even without the Lib Dems) the interest is real, genuine and palpable. On every count this change should be welcomed.

Christians as charity supporters- an audience not to be underestimated?

Submitted by Anonymous (not verified) on

As part of the Charity Awareness Monitor, our regular survey of the British public's attitudes towards and awareness of charities, we collect data on the faith and worship habits of respondents. Delving into this data we pose the question- are Christian audiences relevant for charities that are not faith-based? And does being a regular churchgoer make a difference to how individuals perceive and engage with charities?

New people still to write wills afford charities the largest legacy potential

Submitted by artfulrobot on
  • Young, single and childless who have still to write wills are amongst those most amenable to charity legacy-giving
  •  Those most amenable to legacy-giving are also most open to letting a charity draft their will for free (no obligation to give)
  • “Charities should especially target younger legacy-givers to help create a culture of legacy-giving,” vies nfpSynergy

People yet to write a will comprise a larger potential new legacy market for charities than those who have already written one currently without a

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