• Young, single and childless who have still to write wills are amongst those most amenable to charity legacy-giving
•  Those most amenable to legacy-giving are also most open to letting a charity draft their will for free (no obligation to give)
• “Charities should especially target younger legacy-givers to help create a culture of legacy-giving,” vies nfpSynergy

People yet to write a will comprise a larger potential new legacy market for charities than those who have already written one currently without a

A survey and the results on all things fundraising, answered by people in the sector.

Versions from 2007 and 2010 are available.

Last week (w/c 1st March 2010) the London Evening Standard ran a series of stories called ‘the Dispossessed’, highlighting the almost unfathomable gulf that exists between the wealthiest and poorest of London’s residents.  I wouldn’t typically hold the paper up as a paragon of journalistic or literary excellence. However, reader responses to the Standard’s campaign last week highlighted some important messages for charities to sit up and take notice of.

Having just read ‘Nudge’ by Thaler and Sunstein I realised that much of fundraising is based on the idea of ‘nudging’ people to give.

Over the last twelve years we have seen one really good initiative to raise donated income for charities, and a lot of inconclusive enigmas. The really good initiative was Gift Aid, and the half-hearted, short-lived enigmas form a short but depressing list: the Giving and Philanthropy Centre, share giving, the Giving Campaign, a charity ‘Tsar’, and the Beacon Fellowships. Have I missed any?

One of the first and clearest results that we came across when the Irish Charity Engagement Monitor[fn]nfpSynergy’s Irish Charity Engagement Monitor  is a tracking study  of attitudes, awareness and perceptions  of charities among adults in the Republic of Ireland.

A report on using SMS and mobile phones for fundraising and campaigning. Includes our ten top tips, and case studies from other organisations.

Nestled in a valley on the edge of the Cotswolds is a playground for disabled children. For the families who use its three acres, it is a place of refuge and escape. It is a place where disabled children and their families can enjoy the countryside and a playground without the looks of disapproving parents or the taunts of thoughtless children.

• Direct “personal contact” and having a “long-established brand” adjudged next most trust-inducing attributes.
• “Charities should learn from the mistakes of MPs and act on raising standards now”, vies nfpSynergy’s Baker 

Amidst a recent plethora of negative fundraising stories in the media, having “high fundraising standards” (46%), having made “personal contact” (39%) and possessing a “long-established brand” (38%) are the top three prompted “drivers” the public say makes them most likely to trust a charity, according to