I can still remember the first fundraising appeal that moved me. I can remember where I was when I opened it and I can remember what it said. It was an appeal from the Head of Emergencies in Oxfam at Christmas 1987. He described the emotional and moral challenges of going to visit emergency situations, where children died in his arms, and then returning home to face the materialist world of Christmas. When will we say ‘enough is enough’ was his call to action.

In one of our newsletters, we asked readers to complete a survey giving us their views on restricted and unrestricted income. We've taken the results from the survey, turned them into charts and created a pdf of the results.

• Marked increased in public willingness for charities to invest in fundraising to boost future income
• “Charities need to better explain the true level of, and rationale for, all their costs,” vies Saxton
• “Charities should talk about ‘necessary management’, rather than ‘administration’,” Saxton adds

The public are dramatically overestimating charities’ admin and fundraising costs but are more tolerant of the latter - according to new research out today (see the figures by downloading file)

Who gives to charity? An analysis of the most recent Family Expenditure Survey, which asks over 6,000 UK households about how much they give to charity, and how often. This report was updated with new charts and analysis on the 28th June 2007.

Running for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK. We prospected for a nugget of fundraising potential and discovered a whole mine.

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.

• “Donate now” buttons forget all rules of fundraising
• Exploit modern e-habits via social networks and blogs, or “painlessly” as donors surf and shop, experts urge
• “Passion, persistence and partnership” lucrative cyber keys for charities, large and small

Many charities overly rely on passive online fundraising tactics like “donate now” buttons that are, in isolation, a decade out of date; failing to more proactively engage with habits, interests and lifestyles of the 21st Century donor - according to a