Public dramatically overestimate charity admin and fundraising costs - but are more tolerant of the latter

Submitted by Madelyn Dorsey on
  • Marked increased in public willingness for charities to invest in fundraising to boost future income
  • “Charities need to better explain the true level of, and rationale for, all their costs,” vies Saxton
  • “Charities should talk about ‘necessary management’, rather than ‘administration’,” Saxton adds

The public are dramatically overestimating charities’ admin and fundraising costs but are more tolerant of the latter - according to new research out today (see the figures by downloading file)

Running for the money

Submitted by artfulrobot on

Running for the Money started out as research into the possible demand for a second marathon in London. However, as results came in, it became clear that the interest in a second London marathon was in fact part of a wider yearning for more accessible, more strategically-planned charity runs throughout the UK. We prospected for a nugget of fundraising potential and discovered a whole mine.

21st Century Donor- Executive Summary

Submitted by artfulrobot on

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

Institute of Fundraising asks Joe Saxton to forge a campaign coalition to reduce SMS text charges for donations

Submitted by Madelyn Dorsey on
  • Current charges render text-donations “cost-ineffective”, says Amadi
  • Potential for fundraising via SMS “substantial”, not least amongst the young, vies Saxton
The Institute of Fundraising has invited its outgoing chair, Joe Saxton, to forge a coalition of all parties keen to reduce current prohibitive fees the telecoms industry charges charities who seek donations via SMS text messaging.
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Passion, persistence, and partnership: the secrets of earning more online

Submitted by artfulrobot on

Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways. Our new report looks at the most effective (and ineffective ways) to fundraise using the internet, using case studies from successful charities and data from our Virtual Promise reports.

Have you read the second version of this report? It's free and it's available here.

New report says online fundraising needs more than “donate now”: donors must be engaged on their own terms in online world

Submitted by Madelyn Dorsey on
  • “Donate now” buttons forget all rules of fundraising
  • Exploit modern e-habits via social networks and blogs, or “painlessly” as donors surf and shop, experts urge
  • “Passion, persistence and partnership” lucrative cyber keys for charities, large and small

Many charities overly rely on passive online fundraising tactics like “donate now” buttons that are, in isolation, a decade out of date; failing to more proactively engage with habits, interests and lifestyles of the 21st Century donor - according to a

Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn

Submitted by Madelyn Dorsey on
  • Medium-sized charities grow their specifically voluntary incomes even more strongly than larger ones [8% compared to 7%]
  • Yet large charities still retain the edge over medium-sized ones, in terms of overall income growth
  • “Lower profiles and fundraising budgets, reluctance to take risks plus lack of economies of scale, leave smaller charities struggling – not least in a downturn,” says nfpSynergy’s Baker

Compared with large and medium-sized voluntary organisations, smaller charities struggle to grow t

What kind of supporter marketing strategy does your non-profit have?

Submitted by artfulrobot on

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing. This paper intends to help non-profits counter this image and adopt a strategy appropriate to their organisation.

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