A model for strategic decision making
This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.
What kind of supporter marketing strategy does your non-profit have?
Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing. This paper intends to help non-profits counter this image and adopt a strategy appropriate to their organisation.
Research shows effective lobbying requires voluntary income
- Financially independent charities most likely to engage with, and impress, MPs
- Top 30 MP-impressing UK charities’ average voluntary income is 61%, against 38% sector-wide average
- Only 5 of Top 30 MP-impressing UK charities have less than the sector-wide average (but still have large voluntary incomes)
- “Thriving and effectual voluntary sector requires independent income,” vies Saxton
Charities whose voluntary funding has given them significant financial independence from gover
Signed, Sealed and Delivered
This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.
Signed,sealed and delivered- Executive summary
Summary of our report written in collaboration with the Fundraising Standards Board, looking at the public's perceptions of charity direct mail, and how charities can work with these.
The 21st Century Donor
This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.
Getting the Message Across
Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.
Share giving-sheer indifference, March 2004
A research report on the use of share giving by charities, a policy introduced in April 2000 which allows individuals to give shares and offset the value of the shares sold against their income tax liability and reduce their capital gains tax liability. This report is the result of research into the ways that charities are using share giving (alongside Gift Aid, covered in a separate report) and their success in promoting it. A questionnaire was mailed to 500 charities in October 2003, yielding 139 respondents.
You can take a Gift Aid Horse to Water... February 2004
A research report on charities' attitudes to Gift Aid and its marketing which shows charities are not making enough of Gift Aid. Questionnaires were sent to over 600 charities ranked by income. 136 completed questionnaires were received.
Touch and Go: The internet, digital TV and mobile telephony as tools for maximising the impact of charities
This report aims to help voluntary organisations better understand the nature of the current technological revolution and plan for the future accordingly. A key theme runs through the report; new communications technologies, including the internet, digital TV and mobile telephones, allow charities to do more with less, to punch above their weight, to reach new audiences, develop new services and to remorselessly achieve their goals more effectively.