New report says online fundraising needs more than “donate now”: donors must be engaged on their own terms in online world

Submitted by Madelyn Dorsey on
  • “Donate now” buttons forget all rules of fundraising
  • Exploit modern e-habits via social networks and blogs, or “painlessly” as donors surf and shop, experts urge
  • “Passion, persistence and partnership” lucrative cyber keys for charities, large and small

Many charities overly rely on passive online fundraising tactics like “donate now” buttons that are, in isolation, a decade out of date; failing to more proactively engage with habits, interests and lifestyles of the 21st Century donor - according to a

Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn

Submitted by Madelyn Dorsey on
  • Medium-sized charities grow their specifically voluntary incomes even more strongly than larger ones [8% compared to 7%]
  • Yet large charities still retain the edge over medium-sized ones, in terms of overall income growth
  • “Lower profiles and fundraising budgets, reluctance to take risks plus lack of economies of scale, leave smaller charities struggling – not least in a downturn,” says nfpSynergy’s Baker

Compared with large and medium-sized voluntary organisations, smaller charities struggle to grow t

What kind of supporter marketing strategy does your non-profit have?

Submitted by artfulrobot on

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing. This paper intends to help non-profits counter this image and adopt a strategy appropriate to their organisation.

Research shows effective lobbying requires voluntary income

Submitted by Madelyn Dorsey on
  • Financially independent charities most likely to engage with, and impress, MPs
  • Top 30 MP-impressing UK charities’ average voluntary income is 61%, against 38% sector-wide average
  • Only 5 of Top 30 MP-impressing UK charities have less than the sector-wide average (but still have large voluntary incomes)
  • “Thriving and effectual voluntary sector requires independent income,” vies Saxton

Charities whose voluntary funding has given them significant financial independence from gover

The 21st Century Donor

Submitted by artfulrobot on

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

Getting the Message Across

Submitted by artfulrobot on

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.

Share giving-sheer indifference, March 2004

Submitted by artfulrobot on

A research report on the use of share giving by charities, a policy introduced in April 2000 which allows individuals to give shares and offset the value of the shares sold against their income tax liability and reduce their capital gains tax liability. This report is the result of research into the ways that charities are using share giving (alongside Gift Aid, covered in a separate report) and their success in promoting it. A questionnaire was mailed to 500 charities in October 2003, yielding 139 respondents.

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