Death is a touchy subject. There is the potential for it to feel crass or disrespectful to discuss making a donation via a will, so how do charities go about promoting legacy giving?  

What do you picture when asked to visualise an average UK charity donor? Having a typical image in your mind isn’t necessarily wrong – after all, your charity might claim certain demographics as key supporters. What’s important, however, is not to let fundraising success with certain demographics give you tunnel vision when you’re next coming up with a fundraising or brand strategy.

Ben Roberts

January is sometimes said to be the least exciting month – it’s all the grey skies of Winter without the build up to the holidays that we enjoy. So even though we’re back and hitting the ground running for 2024, for a bit of fun this week we’re going to be looking back at the small charities that made a big difference this Christmas, either through their fantastic supporters, incredible impact, or just by making fundraising a bit more fun over the holidays.

Ben Roberts

Cian Murphy & Tim Harrison-Byrne

To those who don’t yet know, this year has seen the nfpResearch team taking on a new and exciting venture as we launched our first wave of research with the Canadian public. Our mission is to bring the same high quality of research and decades of experience we’ve gained working with UK charities to the Canadian sector, where we’re now helping charities of all sizes to better connect with their audiences.

Eva Spencer

Ben Roberts

Ben Roberts

Last year, we explored the strong outpouring of support for the victims of the war in Ukraine. Nearly half of the general public reported taking action to help refugees or those still in the country in April 2022. This was a spectacular indicator of the dedication to philanthropy that we see again and again in the British public – but we identified a concerning trend in their giving.

Peter Dawson

Tim Harrison-Byrne & Rosie Burrells