In preparation for what will inevitably be an eventful year for charities, this week our team hosted a free webinar where we explored what to expect for 2024. From changing donor habits, shifting public trust, and an upcoming general election, we believe that it’s never been more important for the sector to stay ahead of the curve when it comes to strategy. We appreciate everyone who was able to join us for our online event, but don’t worry if you couldn’t make it: today we’re sharing our key takeaways from UK Charities: Planning your 2024 strategy. 

nfpResearch recently appeared at CharityComms’ Strategic Marketing Conference 2023, an event which made for an absolute treasure trove of insights into marketing and comms. Having received a lot of positive feedback around one of our resources, we thought that we’d share it in today’s blog to give you an idea of how you can evaluate the external factors that can impact your charity and mission.

Being immersed in our sector, it can be easy to forget that we’re subject to a lot more news about charity than the general public. Sure, there are a few items that have a wide reach: scandals, Christmas ad round-ups, the occasional accusation from a politico. Or, charities can be used as a peripheral indicator of hardship, with a presence around the war in Ukraine, death of the Queen, or cost-of-living crisis. But in general, the relationship between the public and charities falls back on the belief that no news is good news.

As we approach what has been called the most depressing day of the year, this week's blog looks into how mental health and wellbeing charities are changing the narratives surrounding "Blue Monday" to make it a more positive day and to encourage the British public to speak more about mental health.

We are finally at the most wonderful time of the year, especially for fundraising as it’s the season of giving. In this week's blog, we take you through some great charity campaigns and events that have impressed us this festive season.

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Found yourself feeling disheartened by unwavering brand awareness measures? This weeks blog discusses our tool, the Charity Brand Evaluator, which aims to look beyond awareness and reveals other dimensions of a charity brand such as personality, visibility and differentiation.