Last week (w/c 1st March 2010) the London Evening Standard ran a series of stories called ‘the Dispossessed’, highlighting the almost unfathomable gulf that exists between the wealthiest and poorest of London’s residents.  I wouldn’t typically hold the paper up as a paragon of journalistic or literary excellence. However, reader responses to the Standard’s campaign last week highlighted some important messages for charities to sit up and take notice of.

nfpSynergy is regularly commissioned to conduct communications research for a wide range of our not for profit or public sector clients, and often directly by a creative agency working for a charity. We have seen many times how valuable it can be in helping a campaign to fulfil its potential and ultimately help an organisation to meet its objectives.

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.