As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.
After 25 years of working, Joe Saxton looks back at his career and shares some advice on survival in work and people management. There are some top tips, entertaining anecdotes and interesting analogies in a piece that is as useful to people starting out in their career as it is to those who have seen it all.
I'm a big fan of nfpSynergy. They provide the strongest opinion pieces in our sector.
Adrian Sargeant - Robert F. Hartsook Professor of Fundraising, Indiana University
Talk about customer satisfaction to any colleague or consultant with a corporate background and they will almost certainly tell you about the hold “Net Promoter Score” (NPS) has on the commercial world when it comes to measuring it. It’s a simple enough concept. You ask a sample of consumers whether they would recommend a brand to a friend and minus those who would not (detractors) from all those who would (promoters).
"Being convinced one knows the whole story is the surest way to fail."
Philip Crosby
Qualitative research can be a powerful tool both to help you understand your key audiences, and to help you communicate better about the work that your organisation does. More than just ‘adding life’ to quantitative data, qual can be used at any number of points along your research journey to help understand behaviours and get a deeper understanding of the ways that people engage with your charity.