Ben Roberts

We were thrilled to have so many familiar and new faces from across the sector join us yesterday for our Growing Your Brand webinar. Across three talks, we explored how charities’ approaches to brand have had to change over the past decade, particularly with regard to the pandemic.

Ben Roberts

Max Roche

The last five years have presented a number of challenges for charity media teams. An existential political crisis that came with the 2015 European referendum, followed by a global pandemic has meant news cycles have been dominated by major national issues.

As we enter the festive season our blog this week reflects on the partnerships between companies and charities, through Christmas ads. We explore some of our festive favourites and discuss whether charities get enough recognition or if, in fact, they are airbrushed out. 

As we approach the most wonderful time of the year (Halloween, of course), Research Officer Tapinder Sidhu reflects on two charity campaigns she has noticed which really get in the spirit of things (pun intended).

Has the rise of social media eclipsed the role of journalism within the charity sector?

Since it's been a prominent and reoccurring theme in the media, nfpSynergy were interested in exploring MPs’ attitudes towards charities beginning to acknowledge and address institutional and structural racism. Tapinder draws on evidence from recent events and telling data from our research which shows Conservative MPs are far less receptive to these charity actions. She touches on why this may be and what charities can expect.

In this week's blog, Max Roche looks at some potential methods of quantifying charity CEO earnings beyond our fixation with the number of zeros at the end of the salary.

As Covid-19 dominates the headlines, this week’s blog explores how charities can get media coverage as well as journalists' attitudes towards charities.