As celebrity endorsement is questioned across the sector, this blog explores this complex relationship between charity and celebrity.

Presenting the best comments we received from our latest research with journalists.

Our latest Ad Infinitum charity media spending report uncovered that direct mail still most important media for charities, TV is growing in importance, internet expenditure lags way behind other sectors, and more. Read our in-depth analysis of the report findings in this week's blog.

Following up from our original 'Ad Infinitum: charity advertising and media usage' report, we're pleased to publish our brand new report with up-to-date information on charity media spending. 

It is feasible to suggest that critical media stories about the charity sector have taken a back seat due to the unprecedented political dramas we've seen unfold over the the last year. However, 71% of journalists expect the level of critical stories about charities to increase (or stay the same) over the coming year. Why is this the case? 

Research recently published by a global communications marketing firm seems to contradict the findings from our research last autumn which indicated that trust in charities was at the highest level since 2013. Why the disparity between their research and ours? In this week's blog, Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities and other bodies, with a focus on understanding the UK sector and different factors impacting on the public's trust.

Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Download the charts to find out more.

As one of the most tumultuous years in recent history draws to a close, we've been thinking about what charities should expect in 2017. What will Brexit, Trump, rising oil prices and various domestic issues mean for the sector? Discover our predictions in this week's blog.

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.