Following up from our original 'Ad Infinitum: charity advertising and media usage' report, we're pleased to publish our brand new report with up-to-date information on charity media spending.
It is feasible to suggest that critical media stories about the charity sector have taken a back seat due to the unprecedented political dramas we've seen unfold over the the last year. However, 71% of journalists expect the level of critical stories about charities to increase (or stay the same) over the coming year. Why is this the case?
Research recently published by a global communications marketing firm seems to contradict the findings from our research last autumn which indicated that trust in charities was at the highest level since 2013. Why the disparity between their research and ours? In this week's blog, Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities and other bodies, with a focus on understanding the UK sector and different factors impacting on the public's trust.
Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Download the charts to find out more.
As one of the most tumultuous years in recent history draws to a close, we've been thinking about what charities should expect in 2017. What will Brexit, Trump, rising oil prices and various domestic issues mean for the sector? Discover our predictions in this week's blog.
The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.
With the support of charities, disabled people have gained legislative successes over the last two decades; but misinformed and problematic perception of disability persists. We reflect on campaigns shaking things up and challenging the way able-bodied people might think about disability in this week's blog.
It's not unusual for people to loathe politicians; it is remarkable, however, that this year's US presidential race has managed to cause reputational harm to the charity sector, and celebrity charitable foundations in particular. This week's blog asks - how many more celebrity charitable foundations do we need? Is it time for celebrities to resist the trend of starting their own foundations, and simply donate to trusted established charities instead?
This report looks at the key trends in how the public engage with politics and how they perceive charity engagement with the political process. It draws on nfpSynergy’s research with a range of audiences, including the general public, MPs and journalists.
The report includes the following sections:
2015 marked a sea change in the media’s coverage of charities. Over are the days when charities could feel confident that the occasional story about chief executive pay during the slow news summer cycle could be weathered and quickly forgotten by the public. Stories critical of charities reached an unprecedented level last summer and almost every week since then has brought new negative media coverage. In this blog we look at the ‘new normal’ of charity media coverage, and suggest three things that all charity media and communications teams must do in 2016.