Cian Murphy & Tim Harrison-Byrne
To those who don’t yet know, this year has seen the nfpResearch team taking on a new and exciting venture as we launched our first wave of research with the Canadian public. Our mission is to bring the same high quality of research and decades of experience we’ve gained working with UK charities to the Canadian sector, where we’re now helping charities of all sizes to better connect with their audiences.
Tim Harrison-Byrne & Ben Roberts
We’ve seen time and again that climate change is an unwavering concern for a lot of the UK. Our latest data shows that it’s the public’s third biggest priority, which should be encouraging. But there are still ways to go to underscore the importance of environmentalism, and the role of the charity sector in fighting climate change.
Ben Roberts
Last year, we explored the strong outpouring of support for the victims of the war in Ukraine. Nearly half of the general public reported taking action to help refugees or those still in the country in April 2022. This was a spectacular indicator of the dedication to philanthropy that we see again and again in the British public – but we identified a concerning trend in their giving.
Being immersed in our sector, it can be easy to forget that we’re subject to a lot more news about charity than the general public. Sure, there are a few items that have a wide reach: scandals, Christmas ad round-ups, the occasional accusation from a politico. Or, charities can be used as a peripheral indicator of hardship, with a presence around the war in Ukraine, death of the Queen, or cost-of-living crisis. But in general, the relationship between the public and charities falls back on the belief that no news is good news.